E Commerce A Great Tool For Promoting Business - 1497 Words

A business through e-commerce can be a great tool for promoting business online and to generate sales and/or provides channels for a business to engage with customers. The benefits of e-commerce include its around-the-clock availability and accessibility, a speed of access, and the worldwide reach. In contrary, with the technology advances, a variety of rights are claimed and along with it in, online business became exposed to a large risks without protecting of its rights. Consequently, the law created to protect the rights such as copyright and/or patents, database laws, trademarks, industrial design law, and trade secret law to protect different types of intellectual property (IP) rights. The question here is, how much the laws can†¦show more content†¦In the UK, copyright protect literary and artistic works vests automatically in a work, provided that satisfies certain criteria and there is no registry or fees to pay. It is also an international right that gives authors and creators the right to control use of their material in a different ways, such as by issuing copies, broadcasting and use online. For a ‘work’ to qualify for copyright in the UK; 1) The work must fall within one of eight categories of work listed in the Copyright Designs and Patents Act 1988 (CDPA 1988). 2) The work must be recorded in a material form 3) The work must be original. The test for the originality of the work, there must be sufficient â€Å"skill, labour and judgment† or â€Å"selection, judgment and experience† or â€Å"labour, skill and capital†. Copyright protects the expression of an idea rather than the ideal itself: idea/expression dichotomy. This is the fundamental concept of copyright and in the case of Donoghue v Allied Newspapers [1938] Farwell J. said that: ‘If the idea, however original, is nothing more than an idea, and is not put into any form of words, or any form of expression such as a picture, then there is no such thing as copyright at all.’ And thus, distinction between an idea and an expression often under the spotlight of debate under copyright law. â€Å"One may differentiate the form from the substance of a writing, equating the substance with the writing s idea, but any idea must